Here I have experimented with different size papers, different folds, and different colours.
Possible size papers: A6 A5 A4 A3
A3 is too large for any leaflet. A4 (Below) is hard to hold in only 1 hand. Too large to fill with side effects. Very daunting for the audience.
A5 is easier to hold in 1 hand, but large enough include clear text.
Different methods of folding for the A5 leaflet.
I have chosen to fold it into thirds vertically (see last pic^).
Below is my rough plan of my leaflet with the a selected structure. I test the colour scheme as well as how I can arrange the text and diagrams.
This should be the back page. Error in designing. I will not make this mistake for the real design.
Colour tests:
I tested 'warm', 'cool' and 'brown' colour schemes.
- The warm colours are similar to my video colour scheme. Although this would link them, I think it is important to differentiate between learning the science behind eye surgery and understanding the health risks.
- The cool colours look as if they will work well and keep a calm tone to the leaflet.
- The browns/greens are slightly dull. Not eye capturing.
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